A systematic literature review on vlog marketing: thematic analysis and future research directions

- Zhang, Peilin, Hasan, Najmul, Chiong, Raymond, Chao, Chih-Wei (Fred)

Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty

- Rahman, Mohammad M., Rosenberger III, Philip J., Yun, Jin Ho, de Oliveira, Mauro José, Köcher, Sören

The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?

- Tan, Kim-Lim, Hii, Ivy S. H., Zhu, Wenqian, Leong, Choi-Meng, Lin, Eliver

To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic

- Tan, Kim-Lim, Sia, Joseph Kee-Ming, Tang, Daniel Kuok Ho

Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement

- Yun, Jin Ho, Rosenberger III, Philip J., Sweeney, Kristi

The role of social media elements in driving co-creation and engagement

- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J., Leung, Wilson K.S., Chang, Man Kit

Does it matter where to run? Intention to participate in destination marathon

- Fam, Kim-Shyan, Ting, Hiram, Tan, Kim-Lim, Hussain, Kashif, Cheah, Jun-Hwa

The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge

- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J.

Identifying attendance motives for an international league fixture

- Reimers, Vaughan, Chao, Chih-Wei (Fred), Speechley, Kim

Permission email marketing and its influence on online shopping

- Reimers, Vaughan, Chao, Chih-Wei, Gorman, Sarah

Global consumer innovativeness and consumer electronic product adoption

- Chao, Chih-Wei, Reid, Mike, Mavondo, Felix